If you activate this option, we will get shorter and more readable links instead of those that the engine offers by default. It looks something like this:

With option enabled: http://www.wpkube.com/theme-studio-profile-authentic-themes/

Without activated option: http://www.wpkube.com/themes/theme-studio-profile-authentic-themes/

For small sites, such link optimization is the best fit.

The real work of the Yoast WordPress SEO plugin starts after all the settings mentioned above. After installation, you have a meta box in the post editor:

WordPress SEO by Yoast – Setup Guide

Here you need to enter data about your new post. In particular, here you can specify a title for SEO, a set of keywords and a meta description.

Unlike popular search engine optimization plugins like All in One SEO, this plugin automatically populates the SEO Title field, saving you time when creating new posts. You can edit this autocomplete if you want to give a different title or display the post differently on the search results page.

In the Focus Keyword field, you enter the most important keywords that describe this post. They are different from meta keywords because they allow you to see who and where came to this post for a specific target keyword or phrase.

After filling in this field, the plugin pulls data from Google Suggest, giving you hints about what people are actually entering into the search box when they are looking for a relevant topic. This will help you target pages and posts for specific, real-world search queries from the people you want to bring to your site. The plugin performs a quick analysis of your post and selection of content targeting for the focus keyword.

WordPress SEO by Yoast – Setup Guide

In the Meta Description field, you can also apply auto-completion based on the general settings of the plugin. But in most cases, you’ll want to enter your own description for each individual post. Remember that this data is displayed in the search results, so fill it out correctly and clearly. A well-written description increases the number of clicks from users from the general list of search results.

WordPress SEO by Yoast – Setup Guide

In the Meta Keywords field, you enter a set of keywords that can be applied to a specific post, and in doing so, they serve as a description of the content presented below. As we have already figured out, Google robots do not use this field to rank a site, but other search engines may well do this. So you should not ignore filling in this field.

WordPress SEO by Yoast – Setup Guide

And now you have filled everything in, in terms of search engine optimization, your post is almost ready for publication. However, don’t expect any kind of spike in traffic or an influx of new users after installing, configuring and activating this plugin on your site. But with its help, you will definitely protect your site from search engine optimization errors and from ignoring it by search engines.

The plugin, which we told you about today, has a lot of fine-tuning and additional features for search engine optimization. It will definitely provide you with a solution to all the main tasks of the optimizer and save your site from errors, incorrect indexing or incorrect compilation of keywords and targeted queries. Some of the work is automated, and some will have to be done manually. Using this plugin will not only improve your search results, but will also have a positive impact on the number of through and inbound clicks, as well as attracting additional traffic and new visitors to your website or blog.

Yoast WordPress SEO vs All in One SEO Pack: Which Should You Choose?

seo, wordpress setup, wordpress optimization 38

WordPress itself is a very search engine friendly CMS. It can be made even more friendly by using WordPress SEO settings and plugins. There are currently two very popular WordPress plugins to improve your site’s search engine friendliness: Yoast’s WordPress SEO Plugin and the father of all SEO plugins, the All in One SEO Pack.

I don’t use SEO plugins for my personal sites, but I recently ran into a situation where I needed to give some SEO advice to someone. Due to their limited WordPress skills, I needed to recommend a plugin to them. So I came to the point where I had to choose between two great plugins.

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Yoast WordPress SEO


Yoast WordPress SEO vs All in One SEO Pack: Which Should You Choose?

Yoast’s WordPress SEO provides more options than All in One SEO. In addition to the standard Title, Meta Description, and Meta Keywords optimization, Yoast WordPess SEO provides XML sitemaps, robots.txt and .htaccess customization, breadcrumbs, RSS optimization, and a page analysis tool.

Yoast also gives new users a simple understanding of what this plugin does. After installing the plugin, the user is immediately shown a tour that uses the latest WordPress feature – the Screen Tool. The tour quickly shows the options a new user might want to tweak and also explains some of the plugin’s unique features. This is the approach that all powerful plugins should follow.

Yoast WordPress SEO vs All in One SEO Pack: Which Should You Choose?

Yoast’s WordPress SEO social media tab will allow you to add OpenGraph Meta Data to a section of your website. This will help to better integrate your site with Facebook.

Yoast WordPress SEO also allows All in One SEO plugin users to import their data. Users can also export their Yoast SEO settings.

Breadcrumbs is a term used in UI design for the navigation chain. Yoast WordPress SEO helps you add and customize breadcrumbs for your WordPress site. Breadcrumbs will also improve your indexing by search engines as well as improve your visibility and relevancy in search results.